You’re watching film at midnight, texting parents in between meetings, updating practice plans during lunch, and somehow still trying to balance your own life outside the gym.

You can run the best practices, design the sharpest plays, and build a strong culture—but if your players are running on empty, you won’t get the best version of them on the court.

As coaches, we spend countless hours on skill development—reps at the free-throw line, film study, defensive slides, and offensive execution. But there’s a secret weapon many coaches overlook: visualization.

As coaches, we all know parents can be your greatest supporters—or your biggest challenge. When managed well, they’re powerful allies in building team culture, supporting athletes, and enhancing the overall experience.